Everyday essentials made with the softest Australian Merino wool, & manufactured in Vancouver, Canada

















































Nature’s Perfect Fiber
Why We Choose Merino
Merino wool is nature’s performance fiber—soft, breathable, temperature-regulating, and gentle on sensitive skin.
We choose Australian Merino for its unmatched comfort, sustainability, and ability to support everyday wear, season after season.
Shop Our Essentials
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ABOUT US
We’re a family-run brand, where each piece is thoughtfully designed and made close to home. Rooted in care and simplicity, we create lasting essentials from the natural beauty of Australian Merino wool—elevated basics you’ll reach for again and again.
OUR STORY
OUR COMMITMENT
We believe less is more—and that the things we wear should be kind to the planet and the people who make them. We’ve built a brand around thoughtful design, ethical choices, and a commitment to waste-free production.
SustainabilityLoved by Families Everywhere
What Our Customers Are Saying
Over 2,500+ reviews from families who trust and love Simply Merino.
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